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Sunday, 18 September 2011

London Fashion Week Debut then some.

Straight off their debut at London Fashion Week label JEREMPAUL had secured meetings with buyers in London.

For those not familiar with the brand designer Khulekani Msweli won the FDC Avant-Garde Designer of the Year Award, a testament and acknowledgement of his quirky surrealist-inspired creations, this young talent has been tipped to take the couture fashion world by storm.

The seasons look book I was to shoot consisted of around 24 pieces.

At short noticed I was asked to produce their look book, having just returned from their show we quickly arranged the shoot in Manchester.

customised stand by Jason Harry

At the same time we produced some small vidoe files for each outfit that could easily be placed in any website as an individual item or as a whole for the collection.

The example below is one of the video's produced for JEREMPAUL, produced to work with the look book.

Two jobs in one session.

The individual files are small, around 1mb in size.

Short deadline, multiple media, all in a days work.

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