We’ve just seen some research
that forecasts that Global commercial photography is expected to be
worth almost $11 billion by 2015, (Source: Global Industry Analysts) and
this figure is driven by the fragmented markets of advertising, digital
photography and social networking. The suggestion is that the
commercial photography industry will continue to grow as more and more
companies turn to the industry to promote their businesses.
With the migration of business into social media, previously consumer-only environments, businesses themselves face increasingly fragmented marketing strategies and, more importantly for photographers, they face the challenge of creating new content for channels that demand high levels of new material to make them work by driving traffic and customers to their own websites and social media channels.
This surely creates a powerful reason for commercial photographers to embrace social media channels – to understand how images and other content work in these areas you first need to understand the channels – by being active within them. Businesses in the very near future will be keen to commission suppliers who are active in, and therefore understand the channels – how can someone who has no working knowledge of social media produce suitable images for it?
With the migration of business into social media, previously consumer-only environments, businesses themselves face increasingly fragmented marketing strategies and, more importantly for photographers, they face the challenge of creating new content for channels that demand high levels of new material to make them work by driving traffic and customers to their own websites and social media channels.
This surely creates a powerful reason for commercial photographers to embrace social media channels – to understand how images and other content work in these areas you first need to understand the channels – by being active within them. Businesses in the very near future will be keen to commission suppliers who are active in, and therefore understand the channels – how can someone who has no working knowledge of social media produce suitable images for it?
Clients who are
commissioning images, will increasingly look for suppliers via these
channels. They’ll judge a photographer, not just on the quality of their
work, but also at how well they themselves utilise these channels for
their own marketing purposes. The next generation of commercial
photographers (and never forget the amateurs) will emerge into the scene
with an instinctive knowledge of these channels, as they’ve grown up
with them as the norm. The people who may possibly struggle, will be the
30 somethings, who have gained their experience from a totally
different set of marketing channels, and who have to work harder to get
that instinctive feel for the new ways of marketing.
There will be real opportunities for the forward thinking, future facing photographers, who can work with a client adding value to the relationship from a position of knowledge, by advising which types of photographic approaches and budget levels are suitable for which channel, providing images and content which is sensitive to the clients marketing approach.
There will be real opportunities for the forward thinking, future facing photographers, who can work with a client adding value to the relationship from a position of knowledge, by advising which types of photographic approaches and budget levels are suitable for which channel, providing images and content which is sensitive to the clients marketing approach.
Original post by Gabrielle at www.exposure.com
Full post link http://eposure.com/blog/growth-commercial-photography
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