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Friday, 22 June 2012

The worlds Elite Supermodels, Top 3.

The world's Elite Supermodels, Top 3 right now as defined by models.com
The VIP club: those working "icons" of the moment - defined as celebrity models with public recognition, established longevity and a major magazine cover within the last 3 years.
These stars can always be counted on to capture more than their fair share of covers and campaigns.

Of course, as is a celebrity model's prerogative, these "brand name" girls don't peddle the NY/London/Milan/Paris runway treadmill full time, or run from magazine shoot to magazine shoot, leaving that arena wide open to the new generation.

Here goes...

3. Daria Werbowy

Daria Werbowy photo Inez and Vinoodh for Vogue Paris February 2012

New York: IMG
London:IMG London
Paris:IMG Paris
Milan:IMG Milano

She has been a model with one of the most impeccable booking records of recent times with every single campaign being as prominent and as blue chip as they come (Prada, Prada fragrance, Gucci, Chanel, YSL, Missoni, Vuitton). Add to that major covers and a near monthly Only Girl rotation in US Vogue and Vogue Paris at her height and then the grand ring of a Lancome contract. Flawless!

2. Kate Moss

Kate Moss photo Mert n Marcus for Vogue Paris Dec 2011

New York:IMG
London:Storm Model Management
Paris:Marilyn Agency
Milan:d'management group

No model working, right this second commands more covers and campaigns than the iconic Miss Moss. The girl who once memorably opined "Never complain. Never explain." has certainly gotten the last word.

1. Gisele Bundchen

New York:IMG
London:IMG London
Paris:IMG Paris
Hamburg:Model Management
Copenhagen:2pm Model Management
Milan:IMG Milano

It'll be a long time before any other model will nab anything like the $25 million dollar Victoria's Secret mega-contract that put Ms Bundchen on the map five years ago. Though she has since then moved on from the brand Gisele still looms as the highest earning model on the planet and remains one of the only two models who actually can move mags on the newsstands.

The relationship between the latest top model, the established elite supermodel and high earnings can be seen in a vogue post I featured recently.

The key to a long career at the top is maintaining high profile exposure and year on year contracts with exclusive brands.

Models.com a great source for industry news

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