Mood Boards, creating the look.

Mood boards are an essential tool to help the creative team create the look.

Preparation before each shoot is key, most of the time clients I work with are after a very specific look.

Below is an example of the look one recording artist was after for her new promotion material.

When "the" email comes through it's always exciting to find out what's the look, how creative and demanding is the client.

This look is circulated to the rest of the team, Hair and the Make Up Artist (MUA)

Sometime the "look" is agreed by phone, it doesn't matter how its done, this is the base for the whole shoot, styling, backdrops, lighting, creating the look.

Finally it's over to the photographer to deliver on the above.