Some photographers prefer to work long, shooting with a 70-200 lens which for a full length shot means you need a long studio space, probably no less than 10-12 metres.
My preference is always working close keeping any artificial light tight to the subject. Controlling the light, lighting the subject with an equal emphasis controlling the spill of the light, the light you don't need or want in the picture.
Most lighting kits as sold do not help you do this.
Having a preference to how you go about your work means you get consistent looks, another benefit of working close is being able to work closely with the client.
Working close, control the light.
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